Understanding Potential Home Buyers.
You can basically break down the buyers into 2 categories, lifestyle buyer and bargain buyers:
When you are selling to a lifestyle buyer, you must present enough of a picture that they can imagine themselves living the lifestyle they desire in your home. They could be first time home owners or moving up, either way they are looking for something they don?t already have and it is your goal to make it easy for them to imagine that they will have it if they buy your house.
Staging Your Home
Staging your home is really about getting the most cash out of your house. Staging can start with simple changes that make the house more attractive and go as far as renting furniture to make the house look like a show home. Staging consultants can just give advice or they can supply you with a complete set of matching furniture that really makes people go wow when they tour your home.
The key to staging your home is to try to view the property through the eyes of a potential buyer. After ...
Developing a Feature List (Real Estate Sales Brochure)
In some market, there is such demand that it does not take much to sell your home. In other markets, you have to work hard to make your home look special. A well-developed list of features on a professional looking brochure can help attract buyers. In addition to listing the basics like the number of bathrooms and bedroom on your flyer, you want to highlight every unique feature of your house.
If you have realtor, they should create a flyer that highlights every detail of your home. Before ...
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