Search engines have developed sophisticated algorithms to process the mass amount of information on the web. Originally these algorithms used only the tags given to organize the paged on the web. Since then, they have become much more complex. As they have developed, they have become more secret. This secrecy is a pain for white-hat web developer that just want to know the rules, follow the rules and get good rankings. Of course, this secrecy must be maintained since there are just as many black-hat web developers that would cheat the systems if they understood it.
That is why experimentation is the key to success in SEO. No one really knows the algorithms and they are very complex. What works for one market may not work for another. Most good developers run experiments to see if they have positive or negative effect on their ratings. I am currently running several key experiments and I will share the result when they are done.
If you have any insider information, please feel to post it here and rock the world.
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